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Which shops to open on the high street - the road to success

Writer's picture: chris mcgchris mcg


In the current economic climate in the UK, several types of shops have the potential to do well on the high street. Changing consumer behaviour, rising interest in local and sustainable products, and the desire for personalized experiences have opened up opportunities for specific retail sectors. Here are some types of shops that are well-positioned to thrive on the UK high street today:


1. Sustainable and Eco-Friendly Stores


With growing awareness of environmental issues, consumers are increasingly seeking out sustainable products. Shops that offer eco-friendly products—whether it's clothing made from organic materials, zero-waste household items, or locally sourced groceries—are likely to attract a loyal customer base. Sustainable stores can also build strong community ties by hosting workshops or educational events related to green living.


2. Independent Bookstores


Despite the dominance of online retailers, independent bookstores have seen a resurgence, particularly those that offer a unique shopping experience. Curating specialized collections, hosting author events, and providing a cosy atmosphere can draw in customers who appreciate the tactile experience of browsing and buying books in person. Independent bookstores often become community hubs, appealing to both casual shoppers and dedicated bibliophiles.


3. Health and Wellness Shops


The health and wellness sector has experienced a boom in recent years, with consumers increasingly focused on self-care, fitness, and mental well-being. Shops that sell organic health foods, natural supplements, skincare products, or fitness gear can thrive on the high street. Complementing these products with in-store services, such as wellness consultations, yoga classes, or massage therapy, can enhance the customer experience and build a loyal clientele.


4. Local Artisan and Craft Stores


Artisan and craft shops that feature handmade, unique products can appeal to consumers looking for one-of-a-kind items. From handcrafted jewellery to bespoke furniture and art, these shops provide a shopping experience that cannot be replicated online. Supporting local artists and makers is also a trend that resonates with consumers who value authenticity and local economies.


5. Vintage and Second-Hand Clothing Stores


With the rise of sustainable fashion, vintage and second-hand clothing stores are increasingly popular. Consumers are looking for ways to reduce their carbon footprint, and shopping for pre-loved clothing is a stylish and affordable way to do so. Curated vintage stores, charity shops, and second-hand boutiques can attract a diverse range of customers, from fashion-forward youth to environmentally-conscious shoppers.


6. Specialty Food and Drink Stores


The demand for high-quality, locally sourced food and drink has grown, creating opportunities for speciality food shops. Stores that sell artisanal cheeses, craft beers, organic produce, or gourmet snacks can do well on the high street, especially if they cater to niche markets. Offering tastings, workshops, or pairing events can also create an engaging shopping experience that draws repeat customers.


7. Homeware and Lifestyle Stores


With more people spending time at home, homeware and lifestyle stores have become increasingly popular. Shops that offer unique home décor, furniture, or kitchenware can attract customers looking to spruce up their living spaces. Lifestyle stores that focus on aesthetics and functionality, and offer a mix of both practical and decorative items, can tap into the growing market of homeowners and renters seeking to personalize their homes.


8. Pet Stores and Services


The pet industry has seen significant growth, with many people having adopted pets during the pandemic. High-street pet stores that offer premium pet food, accessories, and grooming services can thrive in this market. Additionally, offering pet care advice or hosting community events for pet owners can create a strong local customer base.


9. Pop-Up Shops and Markets


The flexibility and low-cost entry of pop-up shops make them an attractive option in the current retail climate. Pop-up shops allow businesses to test the market, create buzz around new products, and attract foot traffic. Collaborating with other small businesses or local markets can further enhance visibility and customer engagement. Pop-up formats work particularly well for seasonal products, limited-edition items, or online brands looking to establish a physical presence.


10. Experience-Based Stores


Shops that focus on providing unique, in-person experiences rather than just products are also likely to thrive. Examples include DIY craft studios, cooking schools, or escape rooms. Experience-based businesses offer something that online shopping cannot—interaction, creativity, and entertainment. These shops can become destinations in their own right, attracting customers who seek memorable outings.


Capitalising on Current Trends


The UK high street is far from dead; it's evolving. For small retailers, this shift represents a golden opportunity to meet the changing needs and desires of modern consumers. By focusing on sustainability, community, and unique shopping experiences, the above types of shops can not only survive but also thrive on the UK high street in the current climate.

The key to success lies in understanding your target market, offering something that can't easily be found online, and creating an engaging and memorable in-store experience. By doing so, small retailers can help to revitalize the high street and secure a strong foothold in the retail landscape.

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