branding and retail - coca cola
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logologo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.
One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
Advertising is another important component of a brand. Both the medium chosen and demographic targeted for advertisements help build a brand.